What is Reputation Management?
Reputation Management is a core service that aims to create a positive brand image and protect it through various digital marketing initiatives. It also focuses on repairing a brand that has been tarnished as the result of negative online coverage. Whether it is through the organic search results when someone performs a search of a brand name or key executive or through negative reviews, reputation management aims to assist businesses by creating a positive brand image.
Why do I need it?
It can be difficult to foresee issues that a brand can run into. Whether it’s a dissatisfied customer that has decided to besmirch your brand’s name or a competitor that has decided to use unfair tactics to attack you, a reputation management strategy can work proactively to prevent these issues from affecting your brand or rescue your brand from the damage these can have on it. It is both reactive and preventative.
What can marketingagency.io do for us?
We are a full-service digital marketing agency with access to a wide variety of tools to help us protect your brand. Whether it is a full-fledged SEO campaign, a plan to obtain positive reviews, or the development of creative content to promote your brand online, our reputation management specialists can identify what it will take to create a positive brand image online and protect it.
If your brand is under attack every single thing posted online comes under scrutiny. Our crisis management specialists understand what needs to be said and the best way to communicate it to prevent it from damaging your brand. We work with internal resources, customer service agents, and your executive team to ensure that communication is consistent and to create a plan of action to handle a crisis head-on. We’ve successfully assisted brands in handling public relations issues that have had the potential to completely dismantle their business.
Online content is one of the best ways for a brand to build a positive image. Brands that contribute to publications, offer entertaining or informative video content, and have an active presence on social media have the best chance of protecting their brand. Search engines and social media favor active brands that contribute to their industries. Our content creation team works to create interesting blog articles and social posts alongside other content requirements to have them distributed to the proper channels.
The media can have a strong impact on how a brand is perceived online. We build positive relationships with various media channels to give them the inside scoop on positive engagements and stories that place your brand in a positive light.
Search Engine Optimization
Negative search results can have a massive impact. Many online buyers are starting to perform research on a website or a brand before doing business. Any negative reviews or articles can sway them away from becoming a customer. Our SEO services aim to push positive results to the top to completely overshadow negative search results. Over time, negative search results are pushed to the second or third page, making them nearly invisible to the average web user.
Online reviews are one of the greatest tools a brand has. They can also be a nightmare. Our review management strategies aim to get satisfied customers to be brand advocates on a variety of important review platforms. Our research team identifies which review websites will have the greatest influence on your brand and we work with your team to implement internal change to enable your customers to be your brand advocates.